Current Analysis’ Kovsky says he expects some of the promotional brands to pull out all the stops this year.
“We could see 32-inch LCD TVs going as low as $699 on Black Friday, and 40-inch models could drop down to $999,” Kovsky speculates. “I’ve heard of plans to let go of 45- to 47-inch LCDs for as little as $1,299, though that’s a stretch. I think low-end 42-inch plasmas could hit $799.”


