LAKE SUCCESS, N.Y., Aug. 24, 2006 – Canon is strengthening its leadership position as America’s choice for digital cameras. In a recent IDC study*, the Canon brand captured number one position for total digital camera shipments in the first half of 2006, with a market share of 21.0 percent (which is up from 20.2 percent in 1H05).
“As the digital camera market matures, it is more important than ever for camera vendors to meet dealer requirements for timely product introductions, and properly address consumer desires with compelling designs and feature sets,” said Christopher Chute, research manager for the worldwide digital imaging practice at IDC. “Canon continues to properly execute on these critical principles.”
