I have closed another major licencing deal with a top Computer OEM (Lenovo) for the Sorenson Spark Video Decoder. See the press release below.
http://www.sorensonmedia.com/news/?n=406
Sorenson Spark Video Decoder Included in New Lenovo Skylight Smartbook to Enable Playback of Full World of Internet Video
Wednesday, March 24, 2010
Sorenson Spark, Internet’s Most Widely Used Video Decoder, Integrated in First ARM-based Processor Smartbook Device with Qualcomm’s Snapdragon Chipset
SAN DIEGO (March 24, 2010)-Sorenson Media today announced that its Sorenson Spark video decoder has been licensed by Lenovo to be included in the new Lenovo Skylight smartbook. Sorenson Spark will enable the innovative mobile consumer device to play the widest selection of videos available on the Internet.
Sorenson Media’s Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. Sorenson Spark is the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet, including many of those on YouTube.
Announced in January 2010 and available in April 2010, the Lenovo Skylight harnesses the best of smartphones and netbooks to create a new device that boasts a sleek and slim design, all day battery life, robust wireless connectivity and custom interface with live Web gadgets. The optimized Sorenson Spark decoder is available on Qualcomm’s Snapdragon™ chipset, which gives the Skylight its powerful combination of mobile processing performance, optimized power consumption, connectivity and powerful multimedia capabilities.
“The Sorenson Spark decoder completes the Lenovo Skylight’s multimedia package,” said Peter Gaucher, executive director of the Mobile Internet Products Idea Product Group at Lenovo. “By including this ubiquitous decoder, we will be able to enhance the full experience of the Skylight users by giving them full access to millions of videos on the Internet that can only be played back using the Sorenson Spark decoder.”
“We are excited to be working with Lenovo, a proven leader in the mobile computing industry,” said Douglas Cebik, director of business development of Sorenson Media. “Web video is a must-have in every new mobile device, and we’re pleased that Lenovo’s unique Skylight smartbook device will now have access to the full world of Internet video.”


