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By Douglas Cebik, on May 24th, 2010
I have closed another major licensing deal for Sorenson Media. The announcement was made public today, via the following press release.
This deal allows Verisilicon to optimize the Sorenson Spark video codec and offer it as part of their chipset offering, ultimately enabling a broad array of consumer electronic devices to play back video encoded in the Sorenson Spark video format.
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VeriSilicon Licenses Sorenson Spark Video Decoder for Inclusion in Libraries, Core Chipset for Mobile Devices
Monday, May 24, 2010
Sorenson Media’s Sorenson Spark Video Decoder Enables Optimized Mobile Video Performance Design and Manufacturing, Access to the Web’s Largest Base of Internet Video
SAN DIEGO and SHANGHAI (May 25, 2010)-Sorenson Media and VeriSilicon today announced that VeriSilicon has licensed the Sorenson Spark Software Developers Kit (SDK) to enhance the company’s online video design platform. VeriSilicon, a major global integrated circuit design foundry, will include the Sorenson Spark decoder in its libraries and core chipset for use in mobile devices.
Sorenson Spark is the industry’s most ubiquitous video codec, and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including YouTube, the single largest online video destination site today. The Sorenson Spark SDK enables developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.
The optimized Sorenson Spark decoder is now available on VeriSilicon’s ZSP Digital Signal Processor cores. VeriSilicon is a leading provider of licensable DSP cores and ASIC solutions that enable multimedia devices, including mobile handsets, set-top box, HDTV and Blu-Ray players, to support increasingly higher levels of multimedia capability, in particular audio, voice and video. The inclusion of the Sorenson Spark codec will enable the company to expand its influence in the mobile device design marketplace by enhancing the video components of its proprietary libraries and chipsets, ultimately providing end mobile device users with access to the deepest pool of online video content. VeriSilicon’s partnership is the latest in a steady and growing list of global companies that have licensed Sorenson Spark.
“We are delighted to partner with Sorenson Media to enhance the Internet video experience of mobile users throughout the world,” said Wayne Dai, CEO of VeriSilicon. “Sorenson Spark is a key addition to our portfolio, because it exclusively enables end users to access millions of videos on the Internet created with Sorenson Spark, which they would not be able to play back without this essential codec.”
“The Sorenson Spark decoder will be a high-impact addition to the growing software component of VeriSilicon’s ZSP Digital Signal Processor cores and application platforms,” said Douglas Cebik, director of business development for Sorenson Media. “We are delighted to partner with VeriSilicon, which provides efficient licensable DSP cores and application platforms with end-to-end ASIC services which will ultimately provide end users with access to the broadest, deepest set of online video content on the Web.”
By Douglas Cebik, on May 17th, 2010
For those HD-DSLR fans, skeptics, and fanatics: Tonights season finale of “House“, currently the most watched series (worldwide), was filmed entirely on Canon’s 5D Mark II, HD-DSLR.
By Douglas Cebik, on May 6th, 2010
I recently put together from scratch a high performance desktop PC after I quickly determined that buying a comparable machine was more than 2x the cost and still would not have many of the features I was looking for such as USB 3.0, (4.8 Gbps!) and SATA 3 (which has speeds of 6 Gbps), overclocking capability, lots of expansion ports, a power supply which could handle any type of computer upgrades with out an upgrade.
My main problem with my existing desktop (DELL XPS with Intel® Pentium® Extreme Edition Dual-Core with HT Technology – (3.20GHz,800MHz FSB,2MB Cache) was how painful it was to edit HD DSLR video.
Its a know fact that High Definition Video Editing and Video Compression/transcoding is one of the most CPU and memory intensive applications today. And as I have found there is nothing worse than wasting your time trying to edit HD video, on a sub-par machine. After all Time does equal Money.
I picked up all of the parts on a recent evening locally at FRY’s Electronics. If you don’t happen to live near a FRYs store the same components are available online from retailers such as Newegg.
Build Comments:
- It wasn’t very apparent how to install the CPU and heatsink assembly on the motherboard. This video from Intel helped explain the installation process. This is probably the most critical step, as you don’t want to damage a $1000 CPU.
Upgrades for consideration:
- Faster Drives:
- addition of a Solid State drive(s) with SATA 3 and/or addition of RAID configuration utilizing traditional hard drives .
- Additional monitors including 30″ LCD
- Faster Graphics card(s)
- Blue-Ray disc Reader/Writer
For comparision, I spec-out a similarly configured Alienware machine (Dell), and it was over $7000, more than 2x of what I paid for my homebuilt system. Also there were no possible configurations to get USB 3.0 or SATA 3, which i have in my system.
More details and benchmarks coming, Check back on this blog.
By Douglas Cebik, on March 23rd, 2010
I have closed another major licencing deal with a top Computer OEM (Lenovo) for the Sorenson Spark Video Decoder. See the press release below.
http://www.sorensonmedia.com/news/?n=406
Sorenson Spark Video Decoder Included in New Lenovo Skylight Smartbook to Enable Playback of Full World of Internet Video
Wednesday, March 24, 2010
Sorenson Spark, Internet’s Most Widely Used Video Decoder, Integrated in First ARM-based Processor Smartbook Device with Qualcomm’s Snapdragon Chipset
SAN DIEGO (March 24, 2010)-Sorenson Media today announced that its Sorenson Spark video decoder has been licensed by Lenovo to be included in the new Lenovo Skylight smartbook. Sorenson Spark will enable the innovative mobile consumer device to play the widest selection of videos available on the Internet.
Sorenson Media’s Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. Sorenson Spark is the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet, including many of those on YouTube.
Announced in January 2010 and available in April 2010, the Lenovo Skylight harnesses the best of smartphones and netbooks to create a new device that boasts a sleek and slim design, all day battery life, robust wireless connectivity and custom interface with live Web gadgets. The optimized Sorenson Spark decoder is available on Qualcomm’s Snapdragon™ chipset, which gives the Skylight its powerful combination of mobile processing performance, optimized power consumption, connectivity and powerful multimedia capabilities.
“The Sorenson Spark decoder completes the Lenovo Skylight’s multimedia package,” said Peter Gaucher, executive director of the Mobile Internet Products Idea Product Group at Lenovo. “By including this ubiquitous decoder, we will be able to enhance the full experience of the Skylight users by giving them full access to millions of videos on the Internet that can only be played back using the Sorenson Spark decoder.”
“We are excited to be working with Lenovo, a proven leader in the mobile computing industry,” said Douglas Cebik, director of business development of Sorenson Media. “Web video is a must-have in every new mobile device, and we’re pleased that Lenovo’s unique Skylight smartbook device will now have access to the full world of Internet video.”
By Douglas Cebik, on March 20th, 2010
Riviera (OC edition) March 2010 has also published a advertisement for the Strand development using an Aerial photograph which I have taken. This is the same ad in published in Orange Coast Magazine. See below.
http://www.dcebik.com/20100318/orange-coast-magazine-photograph
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