I have closed another major licensing deal for Sorenson Media.  The announcement was made public today, via the following press release.

This deal allows Verisilicon to optimize the Sorenson Spark video codec and offer it as part of their chipset offering, ultimately enabling a broad array of consumer electronic devices to play back video encoded in the Sorenson Spark video format.

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VeriSilicon Licenses Sorenson Spark Video Decoder for Inclusion in Libraries, Core Chipset for Mobile Devices

Monday, May 24, 2010

Sorenson Media’s Sorenson Spark Video Decoder Enables Optimized Mobile Video Performance Design and Manufacturing, Access to the Web’s Largest Base of Internet Video

SAN DIEGO and SHANGHAI (May 25, 2010)-Sorenson Media and VeriSilicon today announced that VeriSilicon has licensed the Sorenson Spark Software Developers Kit (SDK) to enhance the company’s online video design platform. VeriSilicon, a major global integrated circuit design foundry, will include the Sorenson Spark decoder in its libraries and core chipset for use in mobile devices.

Sorenson Spark is the industry’s most ubiquitous video codec, and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including YouTube, the single largest online video destination site today. The Sorenson Spark SDK enables developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.

The optimized Sorenson Spark decoder is now available on VeriSilicon’s ZSP Digital Signal Processor cores. VeriSilicon is a leading provider of licensable DSP cores and ASIC solutions that enable multimedia devices, including mobile handsets, set-top box, HDTV and Blu-Ray players, to support increasingly higher levels of multimedia capability, in particular audio, voice and video. The inclusion of the Sorenson Spark codec will enable the company to expand its influence in the mobile device design marketplace by enhancing the video components of its proprietary libraries and chipsets, ultimately providing end mobile device users with access to the deepest pool of online video content. VeriSilicon’s partnership is the latest in a steady and growing list of global companies that have licensed Sorenson Spark.

“We are delighted to partner with Sorenson Media to enhance the Internet video experience of mobile users throughout the world,” said Wayne Dai, CEO of VeriSilicon. “Sorenson Spark is a key addition to our portfolio, because it exclusively enables end users to access millions of videos on the Internet created with Sorenson Spark, which they would not be able to play back without this essential codec.”

“The Sorenson Spark decoder will be a high-impact addition to the growing software component of VeriSilicon’s ZSP Digital Signal Processor cores and application platforms,” said Douglas Cebik, director of business development for Sorenson Media. “We are delighted to partner with VeriSilicon, which provides efficient licensable DSP cores and application platforms with end-to-end ASIC services which will ultimately provide end users with access to the broadest, deepest set of online video content on the Web.”