Hong Kong Timelapse: Room 4803

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In the Press: Sorenson Media Press Release

I have a quote in the following Sorenson Media press release

Tuesday, March 8, 2011
Comtrend Corporation Licenses Sorenson Spark Video Decoder for use in Multimedia Set Top Boxes

Inclusion of Sorenson Spark Provides Comtrend’s Multimedia Set Top Boxes Access to Largest Library of Internet Video

SAN DIEGO (March 8, 2011) – Sorenson Media today announced that Comtrend Corporation, a global provider of advanced network products, has licensed the Sorenson Spark video decoder for inclusion in the company’s new line of set top boxes for Swiss Telecom. Sorenson Spark will enable the set top boxes to play the widest selection of videos available on the Internet.

Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination today.

Comtrend designs, manufactures and markets a wide range of DSL-based network and communications solutions and will incorporate the Sorenson Spark video decoder into set top boxes for Swiss telecom that deliver broadband TV, Video on Demand (VoD), Internet and streaming of video and data services over IP networks.

“With this new line of set top boxes, we aim to give our consumers the best possible features—which includes complete access to the widest array of Internet video,” said Robert Yao, vice president of Comtrend. “With Sorenson Spark, we can provide our users with Internet video that is not available through any other video codec.”

“True to its name, Comtrend is a leader in communications trends and provides an impressive range of networking equipment,” said Douglas Cebik, director of business development for Sorenson Media. “We are thrilled to join them in leading communications trends by providing Comtrend and Swiss Telecom customers our industry-leading video encoding solutions, allowing their products to stream the most extensive range of Internet video.”

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Sorenson Media Press: Encoding.com Licenses Sorenson Spark Video Codec

I have recently closed another major Spark Licensing deal for Sorenson Media. This time with Encoding.com

The Press Release is here:

Read the comments about the deal from Sorenson Media CEO Peter Csathy.

Tuesday, November 9, 2010
Encoding.com Licenses Sorenson Spark Video Codec
Company Joins Long and Growing List of Licensees of World’s Most Ubiquitous Video Codec

SAN DIEGO (Nov. 9, 2010) — Sorenson Media today announced that its Sorenson Spark video codec has been licensed by Encoding.com to encode video files using Sorenson Spark and to decode files that have already been encoded using Spark.

Sorenson Spark was the first HYPERLINK “http://www.sorensonmedia.com/video-codec” video codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. YouTube, which is the single largest online video destination site today, also utilizes Sorenson Spark. Accordingly, Sorenson Spark the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet.

Encoding.com enables content producers, content aggregators and media platform providers to convert video to all popular web and mobile formats in a cloud-based Software as a Service (SaaS) environment.

“With the explosion of broadband video along with the ever-changing video technologies, a key value proposition that Encoding.com provides to our customers is the ubiquitous support for all popular web and mobile formats,” said Jeff Malkin, president of Encoding.com. “We are pleased to include the Sorenson Spark video codec in our portfolio of codecs as it is a widely utilized and requested format from our user base.”

“This licensing agreement with Encoding.com highlights the central role that Sorenson Media technology plays in the world of Internet video,” said Douglas Cebik, director of business development at Sorenson Media. “We are pleased to have Encoding.com join the long and growing list of companies that have recognized that a Sorenson Spark license is a necessary part of their online video technology portfolio.”

To view a list of other Sorenson Spark licensees, visit: www.sorensonmedia.com/video-codec.

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Video: Triathlete in Training

Here is a recent short video captured with the 5D Mark II.  Same day capture and edit.

Edited in Premier PRO CS4, in full 1080p30. See it in HD

JerryBrooks-1080p30-16Mbps

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Press Release: Marvell Technology Integrates Sorenson Spark Video Decoder into Platform Solutions

I have closed another major licensing deal for the Sorenson Spark video decoder.  This most recent one is with Marvell.

Marvell Technology Integrates Sorenson Spark Video Decoder into Platform Solutions
Tuesday, August 3, 2010

Sorenson Spark Video Decoder Enables Highly Scalable Platform Solutions to Playback Internet Video on Advanced Mobile Devices

SAN DIEGO (August 3, 2010)—Sorenson Media today announced that the Sorenson Spark Software Developers Kit (SDK) has been licensed by Marvell Technology to incorporate the Sorenson Spark decoder in Marvell products. Sorenson Spark will be included in the company’s platform solutions designed to scale with set-top boxes, media players, e-readers, netbooks, smart phones, high-performance tablets and other advanced mobile devices.

Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination today. The Sorenson Spark SDK allows developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.

Marvell is a leading fabless semiconductor company with expertise in microprocessor architecture. Marvell’s multiple platforms included networked Blu-ray players, set-top boxes, media players, mobile and wireless, and high volume storage solutions. These are used to power the complete value chain of mobile and wireless devices.

“Marvell is a technology leader, driving highly efficient and scalable platform solutions for consumers worldwide,” said Douglas Cebik, Director of Business Development of Sorenson Media. “Now, the company’s high performance mobile platforms will be able to play Internet video using the industry’s most common codec and consumers will enjoy more complete access to the full world of online video.”

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